For the past two years, people from all walks of life have come from all corners of the country to take part in the birthday celebration of the seven-time NASCAR champion and fan favorite. And, this year will be no different as fans gather at our corporate headquarters on our co-founder’s special day.
The day-long celebration will be held from 8 a.m. – 8 p.m. and, just like years before, fans will be treated to areas of Dale Earnhardt, Inc. that are not normally open to the general public.
However, this year there will be a distinct theme involved for Dale’s birthday celebration. We’re going to do it Daytona style by paying tribute to the winningest driver at the World Center of Speed. With 34 trips to Victory Lane, Dale’s connection with Daytona International Speedway is a legacy all on its own.
As part of his birthday celebration, and for the first time since Dale Earnhardt, Inc. opened our doors, Dale’s winning Daytona 500 trophy from 1998 will be on display. His autographed helmet from the team, and many other items from that historic race, will also be displayed.
There will also be a video featuring more of Dale’s wins at Daytona, and his heartbreaking near misses, as well.
The Harley J. Earl trophy, that displays all the names of Daytona 500 winners from years past, will also be on hand for Dale Earnhardt Day activities. In keeping with the Legacy of what Dale started, Michael Waltrip’s 2001 and 2003 winning Daytona 500 No. 15 NAPA Auto Stores Chevrolets will be in the Interior Showroom as part of the tour.
Teresa Earnhardt, our CEO and President, will make a personal appearance just like she has in year’s past. Because Michael and Dale Jr. will be en route to California for the race that weekend, they will not be present, but will have taped personal messages for the fans. We will be announcing more activities and special appearances as Dale Earnhardt Day draws near.
Dale Earnhardt Day T-shirts and hats will be available as souvenirs of your taking part in the special day. This year, 3% of ALL merchandise purchased in the Retail Store and at DEI on that day will be donated to the Dale Earnhardt Foundation.
If you’re making the trip and need a place to stay, we have special Dale Earnhardt Day rates at the following hotels. And, there will be a complimentary shuttle to take you from their door to ours. The shuttle is also available for people who are not staying at the hotels to get to our headquarters because parking is limited.
Hampton Inn & Suites 1-800 HAMPTON
Holiday Inn Express Hotel & Suites 1-800 HOLIDAY
Ramada Limited 1-800 2RAMADA
Sleep Inn & Suites 1-800 753-3746
Wingate Inn 1-800-228-1000
Best Western in Cornelius 1-888-207-0666
Official Hotel of NASCAR
We’re located off I-77 at Exit 36 in Mooresville. Head East on Hwy 150 until you see the signs for Dale Earnhardt, Inc. and Hwy 3. From there, we’re just five miles down the road.